How to Auto-Enrich HubSpot Contacts with Leads Pro

HubSpot is great at capturing leads. But form submissions often come in with just a name and email — not enough to route, score, or personalize effectively. Leads Pro fills in the gaps.

The integration flow

1. A new contact is created in HubSpot (form fill, import, manual entry)
2. A webhook or workflow triggers an API call to Leads Pro
3. Leads Pro returns enriched data: job title, seniority, department, company name, industry, headcount
4. The enriched fields are written back to the HubSpot contact record
5. HubSpot workflows can now route/score based on complete data

Option A: Zapier / Make

The simplest approach for non-technical teams:

1. Trigger: "New Contact in HubSpot"
2. Action: HTTP POST to https://leads-pro.co/api/v1/enrich with the contact's email
3. Action: "Update Contact in HubSpot" with enriched fields

Setup takes 10 minutes, no code required.

Option B: HubSpot Operations Hub

If you have Operations Hub:

1. Create a custom-coded workflow action
2. Call Leads Pro's API with the contact email
3. Map response fields to HubSpot properties
4. Trigger on contact creation or on a scheduled re-enrichment

Option C: Custom integration

For teams with developers:

# Listen for HubSpot webhook, enrich, and update
curl -X POST https://leads-pro.co/api/v1/enrich \
  -H "Authorization: Bearer YOUR_KEY" \
  -d '{"email": "new-lead@company.com"}'

Parse the response and use HubSpot's API to update the contact.

What to map

• Leads Pro person.job_title → HubSpot "Job Title"
• Leads Pro person.seniority → HubSpot custom property "Seniority"
• Leads Pro company.industry → HubSpot "Industry"
• Leads Pro company.headcount_band → HubSpot "Company Size"
• Leads Pro person.match_confidence → HubSpot custom property "Enrichment Confidence"

The result

Every contact in your CRM is automatically enriched within seconds of creation. No manual research, no incomplete records, no guessing during outreach.